Archive for October, 2008

Joshua Allen Harris gained some press with his inflatable street art—animals, serpents, and monsters. For the Environmental Defense Fund Ogilvy worked with the artist to create a mother polar bear and her cub for a heart-breaking PSA.

Popularity: 9%

Vaseline, skinvoice

This site is a global conversation among women of color about what their skin means to them. It’s an online destination that places each guest at the center of a like-minded community—and which positions the Vaseline Cocoa Butter as a brand that understands women and their skin. Here ideas, memories and insights are shared. And everyday people can give voice to their skin.

Popularity: 5%

Six Flags Dance Machine

Using video assets captured during a television commercial shoot, Ogilvy created an easy-to-learn game for SixFlags.com. Game play produces immediate gratification via verbal encouragement and downloadable desktops. As game sessions end, players are encouraged to share the game with friends and/or buy park tickets.

Popularity: 6%

Vaseline, Prescribe the Nation

This site documents real viral spread, as Vaseline traveled to Kodiak Alaska to test its new Clinical Therapy moisturizing lotion. The product was given to one woman, who was free to ‘prescribe’ it to anyone she wanted. The ever-expanding site will host stories and images from the townspeople, and document the nation-wide spread of the product in coming months.

Popularity: 6%

The IBM Documentary Project

The IBM Documentary Project is an ongoing series of short films celebrating the innovative spirit and accomplishments of IBM customers from around the world. In addition to the customized IBM video player, these films are being distributed as TV spots, in-flight videos, podcasts, taxi and metro players, video banners, to name a few.

Popularity: 7%