I was just watching a bunch of the Eames films, lent to me in DVD form by a copywriting wunderkind, Tristan Kincaid. In it, there is a piece on the famed Eames workspace at 901 Washington Blvd. in Los Angeles, know simply as 901. This was the place where they did most, if not all of their work from design to furniture and toy making ... Full story
In discussing my previous post about the Eames experience and IBM, I talked with a few people about "The Powers of Ten," the most famous of the 100 or more Eames film projects. This was a collaboration with IBM that has endured through decades of DESIGN students - it holds up remarkably well in an age of digital special effects (keep in mind, this was ... Full story
Last Friday, several of us at Ogilvy New York were fortunate enough to be invited by IBM to attend an offsite at the Eames Offices in Santa Monica followed by a tour and a dinner at the Eames House in Pacific Palisades.
Charles and Ray Eames were a remarkable couple who worked closely with IBM throughout the middle of the century - ... Full story
Joshua Allen Harris gained some press with his inflatable street art—animals, serpents, and monsters. For the Environmental Defense Fund Ogilvy worked with the artist to create a mother polar bear and her cub for a heart-breaking PSA.
This site is a global conversation among women of color about what their skin means to them. It’s an online destination that places each guest at the center of a like-minded community—and which positions the Vaseline Cocoa Butter as a brand that understands women and their skin. Here ideas, memories and insights are shared. And everyday people can give voice to their skin.
Using video assets captured during a television commercial shoot, Ogilvy created an easy-to-learn game for SixFlags.com. Game play produces immediate gratification via verbal encouragement and downloadable desktops. As game sessions end, players are encouraged to share the game with friends and/or buy park tickets.
This site documents real viral spread, as Vaseline traveled to Kodiak Alaska to test its new Clinical Therapy moisturizing lotion. The product was given to one woman, who was free to ‘prescribe’ it to anyone she wanted. The ever-expanding site will host stories and images from the townspeople, and document the nation-wide spread of the product in coming months.
The IBM Documentary Project is an ongoing series of short films celebrating the innovative spirit and accomplishments of IBM customers from around the world. In addition to the customized IBM video player, these films are being distributed as TV spots, in-flight videos, podcasts, taxi and metro players, video banners, to name a few.