Grass. Yeah, that’s right. Real live green grass. Greener than Kermit the Frog. And no, this isn’t some metaphor for how we’re going green here at World Wide Plaza and even more in the new building. We’ve already written a few pieces on that, and I’m sure there will be more to come ... Full story
Did you see that storm this morning? There was hail. Hail the size of peas in New York City in August. And then it got super sunny, and then it rained again. God is pissed. We’ve done so much to kill this planet, which is, as far as we know, the only one of its kind. We’ve got tsunamis and hurricanes and earthquakes and ... Full story
Photo by JP Cannicciari A lot of machinery sits on top of 636 11th right now. That's a lot of emmissions too. Luckily, the Ogilvy Building will be the most green building of any major ad agency in New York. Just ask Gunther. Or read his post below.-D Full story
Our new Ogilvy Building will be green.
Now that sounds a bit like one of those corporate statements that are all promise and little content. But this one is real, we are serious, and we'll have plenty of proof points. Actually, we will be the first major Ad Agency in Manhattan to move into a LEED certified building.
LEED (The Leadership in Energy and Environmental Design) is the ... Full story
Joshua Allen Harris gained some press with his inflatable street art—animals, serpents, and monsters. For the Environmental Defense Fund Ogilvy worked with the artist to create a mother polar bear and her cub for a heart-breaking PSA.
This site is a global conversation among women of color about what their skin means to them. It’s an online destination that places each guest at the center of a like-minded community—and which positions the Vaseline Cocoa Butter as a brand that understands women and their skin. Here ideas, memories and insights are shared. And everyday people can give voice to their skin.
Using video assets captured during a television commercial shoot, Ogilvy created an easy-to-learn game for SixFlags.com. Game play produces immediate gratification via verbal encouragement and downloadable desktops. As game sessions end, players are encouraged to share the game with friends and/or buy park tickets.
This site documents real viral spread, as Vaseline traveled to Kodiak Alaska to test its new Clinical Therapy moisturizing lotion. The product was given to one woman, who was free to ‘prescribe’ it to anyone she wanted. The ever-expanding site will host stories and images from the townspeople, and document the nation-wide spread of the product in coming months.
The IBM Documentary Project is an ongoing series of short films celebrating the innovative spirit and accomplishments of IBM customers from around the world. In addition to the customized IBM video player, these films are being distributed as TV spots, in-flight videos, podcasts, taxi and metro players, video banners, to name a few.